Menü

WINGS International University
Port Management and Maritime Logistics

Strategic Management

Topics
  • Developing strategic approaches to ensure the economic success of a lighting design office
Contents

Using proven methodologies, a strategic concept for an architectural lighting office will be developed and presented in the form of a business plan.  The following stages will be demonstrated: Analysis of economic conditions affecting lighting design officesCustomer needs analysisDevelopment of office philosophyStrategic development based on analysisForming implementation strategies.

Objectives
  • Ability to autonomously and independently apply knowledge in the practice of strategic management

Responsible expert

Marcus Hackel

marcus.hackel@nullhs-wismar.de